Mantra Codename Benchmark
OBJECTIVE:
CHALLENGES:
Market Competition: Pune’s real estate market is fiercely competitive, with many property complexes vying for buyers’ attention.
Awareness: It was essential to raise awareness of the initiative and set it apart from choices.
Recall: Getting the audience to recall the initiative above all the other advertising noise was challenging.
Emotional Connection: Establishing an emotional connection with potential customers was essential for the advertising.
SOLUTION:
We created a teaser campaign with an astronaut traveling to the moon as its main topic, indicating that you don’t have to go that far to search for out-of-this-world spacious homes with incredible amenities and excellent connectivity.
The campaign included Teaser Ads and Films with the headline, “You Don’t Have To Go That Far for your Spacious Home, Amazing Amenities, Great Connectivity.”
CAMPAIGN OUTCOME:
The teaser campaign created a lot of excitement and buzz among the target population. The results were as follows:
Awareness: The campaign successfully created awareness about the upcoming benchmark spacious homes in Akurdi, Pune, with many people eagerly awaiting more information about this out-of-the-world living experience.
Recall: Using the astronaut theme made the campaign memorable, ensuring potential buyers associated it with the project, offering an extraordinary, out-of-this-world living experience.
Emotional Connection: The audience related to the astronaut’s journey emotionally because it symbolized the possibility of attaining their ideal home with a higher and stellar living experience.
Engagement: The teaser videos on social media received high concentration, with viewers eagerly sharing and commenting, leading to increased organic reach.
Lead Generation: An increase in inquiries and leads from potential homebuyers.
Sales Conversion: Lead to a spike in the number of properties sold as a direct result of the campaign.
In conclusion, the teaser campaign effectively informed customers about the new benchmark spacious homes in Akurdi, Pune, generated excitement, and established a strong emotional connection. This laid a solid foundation for the subsequent marketing efforts to provide detailed information about the project’s features and benefits, ultimately driving sales and success for the real estate development.
Astronaut Films
Teasers
ASTRONAUT FILMS
TEASERS
