Bharti AXA Covid Campaign

Bharti AXA Life Insurance Company

BHARTI AXA LIFE INSURANCE: EXPANDING THE BUSINESS & AGENT FOOTPRINT DURING THE COVID-19 PANDEMIC

Bharti AXA Life Insurance, a well-known insurer in India, relied extensively on its vast network of insurance agents to generate sales and provide top-notch customer service. The COVID-19 epidemic presented the insurance sector, which is essentially a one-to-one interaction business, with unheard-of difficulties

CHALLENGES:

Restricted mobility and social distancing measures hindered traditional sales and client interactions.
Customer apprehensions about in-person meetings with agents.
Agents were facing financial uncertainty due to a sudden drop in new business.
Increasing competition in the online insurance market.

SOLUTION:

To manage these turbulent and uncertain times, Roar Communications offered a ground-breaking campaign to our forward-thinking client after realizing the possibilities and potential.

CAMPAIGN OBJECTIVE:

Build respect, enhance reputation, and generate appreciation for the insurance agent community among customers and within the company.
Equip agents with tools and resources to adapt and overcome the challenges of the changing landscape of turbulent times and maintain business continuity.
Increase the visibility and footprints of agents in the online and remote sales channels.
Improve agent morale and financial stability.

CAMPAIGN OUTCOME:

Agent Footprint Growth: The number of agents significantly increased due to the marketing. The recruitment push drew people looking for new professional options during the pandemic, along with improved training.
Improved Respect for Agents: This was achieved thanks to community engagement programs and digital marketing campaigns, where customers and the general public started to perceive agents as crucial frontline employees.
Ensured Business Continuity: By transitioning all printed collateral to digital and embedded videos, the company could run its operations smoothly despite the pandemic limitations, with agents working remotely and providing clients with excellent service.
Augmented Customer Loyalty: Customers were more loyal and appreciative due to the company’s emphasis on providing enhanced digital customer-centric services and the agents’ ability to adapt to the digital environment.
Enhanced Reputation: Bharti AXA Life Insurance’s standing among clients and in the sector as a whole improved. They were acknowledged and commended for their dedication to assisting their agents through a trying period.

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