Dominos Online Revamp Campaign
OBJECTIVE:
CHALLENGES:
Market Share Loss:
Domino’s was losing market share to younger, trendier businesses, making a revitalization of its online presence essential.
Older imagery:
The younger, trend-aware audience needed to connect with the web imagery that was already available.
Lack of Sales:
The company needed to increase online sales, particularly for higher-value pizza options.
SOLUTION:
The Domino’s Online Revamp Campaign addressed these challenges through the following strategies:
Refreshing Online photographs:
Domino’s decided to update its online photographs, emphasizing producing aesthetically pleasing and mouthwatering food images. The goal was to make their items appear more alluring and appealing to a younger, trendier audience.
Youthful Designs:
Younger and cooler design features made the redesign of Domino’s more appealing to the target market.
Topical Offer Posts:
Domino’s began posting topical offers on its social media platforms to increase engagement and sales. These promotions were created to appeal to current trends and events, attracting the attention of potential clients.
CAMPAIGN OUTCOME:
The Domino’s Online Revamp Campaign yielded tremendously positive results:
Increased Click-Through Rates:
The campaign’s click-through rates (CTR) improved dramatically after only two months of implementation. The brand became more appealing to the public after revamping its web imagery and introducing topical offer posts. This greater CTR showed a higher level of brand engagement.
Boosted Sales:
The higher CTR instantly translated into more sales. Customers were drawn to Domino’s online platforms, which resulted in increased income.
Higher-Value Pizza Sales:
The campaign had a favorable impact on the sort of products sold in addition to increasing sales volume. Higher-value pizza sales increased, showing that customers were ordering more frequently and preferring premium alternatives.
Multi-Platform Success:
The success seen across multiple online channels, including the IRCTC website, the mobile ordering website, the online ordering website, and social media posts, highlighted the campaign’s ability to reach and engage clients via different web platforms.
In conclusion, Domino’s Online Revamp Campaign successfully addressed the concerns of losing market share and outdated images by developing aesthetically appealing material and providing relevant promos. Domino’s Online Revamp Campaign resulted in improved click-through rates, increased sales, and a preference for premium pizza selections, ultimately rejuvenating Domino’s online presence and market competitiveness.
IRCTC Website
Ordering Website
Social Media Posts
DOMINOS IRCTC WEBSITE
MOBILE ORDERING WEBSITE
ONLINE ORDERING WEBSITE
SOCIAL MEDIA POSTS
