Exide Life Insurance Product Communication
OBJECTIVE:
CHALLENGES:
Limited Awareness: The company faced the challenge of little awareness about its products and safety initiatives among its target audience.
Highly Competitive Industry: Staying out and attracting new clients in this highly competitive market was challenging.
WhatsApp Engagement: Developing interesting WhatsApp postings that connect with users and inspire them to engage with the brand was challenging.
CSR Integration: Integrating safety-related CSR activities with product promotion without appearing insincere or opportunistic was another challenge.
SOLUTION:
Posters:
Create eye-catching posters for product promotion with clear and compelling product messaging based on market research to understand customer preferences and competitor strategies.
The posters were distributed in targeted strategic locations frequented by the target audience, such as retail stores, trade shows, and community events.
WhatsApp Posts:
Create engaging, customized WhatsApp posts about products for specific customer segments by segmenting its WhatsApp contact list.
Maintain a regular publishing schedule to update clients on new products and offers.
Use interactive multimedia content to engage customers and encourage engagement, feedback, and suggestions to foster a sense of involvement.
Safety CSR Activities:
Incorporated CSR initiatives about safety into their communication plan:
Work with regional safety organizations and government departments to increase the impact of safety efforts.
Create informative content about safety practices and share it through WhatsApp and other channels.
CAMPAIGN OUTCOME:
The company’s comprehensive approach to market-facing communications yielded positive results:
Increased Brand Recognition: The posters and WhatsApp updates dramatically raised brand awareness.
Product Sales: As a result of the campaign, product sales and consumer interaction significantly increased.
Enhanced Safety Perception: Incorporating CSR initiatives boosted the company’s perception as a safety-focused, socially responsible enterprise.
Customer Engagement: Customer involvement on WhatsApp has increased, resulting in a devoted following of users.
Competitive Advantage: The company achieved a competitive edge by successfully fusing product promotion with CSR initiatives.
The campaign successfully achieved its objective of creating market-facing communications for Exide Insurance products while addressing the challenges and achieving positive outcomes. The company’s commitment to transparency, customer engagement, and CSR played a crucial role in its success.
Posters
WhatsApp Posts
CSR
POSTERS
WHATSAPP POSTS
CSR
