Mantra Lucky Lolo Offer Campaign

OBJECTIVE:

During the initial lockout, the Mantra Lucky Lolo Offer Campaign’s main goal was to persuade prospective homeowners to buy apartments or row houses in Mantra Group’s projects in Pune. Offering an 8% annual interest rate on payments made when clients reserved their houses was part of the campaign’s effort to draw customers. The campaign had to be effective in a challenging environment, considering the uncertainties and economic impact of the lockdown.

CHALLENGES:

Lockdown Impact:
For prospective purchasers, the initial lockdown had led to anxiety and financial instability. It was not easy to persuade them to make a sizable investment during this time.

Competitive Market:
For prospective purchasers, the initial lockdown had led to anxiety and financial instability. It was not easy to persuade them to make a sizable investment during this time.

Communication:
Communicating the offer effectively to the target audience amidst lockdown restrictions posed challenges regarding media choices and engagement.

SOLUTION:

The following solutions were implemented to overcome the above challenges and accomplish the campaign’s goals:

Unique Offer Clubbed Communication:
Mantra Group integrated its offer with innovative communication techniques to stand out. The unique communication strategy entailed designing a fantastic logo for the “Lucky Lolo Offer Campaign” to make it stand out.

Teaser Ads:
Teaser advertisements generated curiosity and anticipation among the audience. These ads hinted at the exciting offer without revealing all the details, building anticipation.

Hoardings:
Mantra Group reached a broad audience by using outdoor advertising on hoardings at strategic locations, including individuals who could spend more time outside during the lockdown.

Press Ads:
Newspaper adverts gave more specific information about the deal, as numerous readers could view these online and offline advertisements.

Brochures:
Well-designed brochures gave detailed information about the offer, the projects, and the advantages of purchasing a Mantra house.

E-mailers:
Targeted email marketing campaigns were used to directly contact potential customers and keep them updated on the terms and advantages of the offer.

CAMPAIGN OUTCOME:

Despite the difficulties caused by the first lockout, the “Mantra Lucky Lolo Offer” Campaign produced notable results:

Increased Sales:
During the lockdown, sales of apartments and row homes increased noticeably due to the campaign’s success in drawing clients.

Improved Cash Flow:
By encouraging customers to make reservations and payments even during the lockdown, the campaign helped the company sustain cash flow.

Positive Brand Perception:
Mantra Group’s inventive and distinctive strategy helped to improve the brand’s perception as a forward-thinking and client-focused real estate developer.

Favorable Customer Response:
Customers responded favorably to the offer, appreciating the financial advantage and the business’s efforts to meet their requirements during the lockdown.

In conclusion, the Mantra” Lucky Lolo Offer” Campaign successfully navigated the challenges of the first lockdown and attracted customers to buy apartments and row houses. Its innovative approach and multi-channel communication strategy helped Mantra Group stand out in a competitive market and achieve its sales and cash flow objectives.

Logo
Teasers
Hoardings
Press Ad
Brochure
Emailers

LOGO

TEASERS

HOARDINGS

PRESS AD

BROCHURE

EMAILERS