Mantra Wonderland
OBJECTIVE:
CHALLENGES:
Unique Selling Proposition (USP): In a market flooded with traditional real estate offerings, it took a lot of work to adequately express the project’s USP, which was its child-centric approach to development.
Target Audience: It was critical to comprehend and address the objectives of the target audience, which included parents who had distinct goals and dreams for raising their children.
Competition: Pune’s real estate market was highly competitive. Thus, it was essential to stand out and develop a distinctive campaign.
Communication Channels: Another challenge was choosing the proper media channels to reach the target audience effectively.
SOLUTION:
The following solutions were implemented to address these challenges and achieve the project’s objectives:
Child-Centric Branding: The project was branded as “Wonderland” to evoke a sense of wonder and imagination. The branding emphasized a child’s point of view and used imagery and language that appealed to both parents and kids.
Engaging Ad Films: Creative and emotionally engaging ad films were produced to showcase the project’s child-friendly amenities, green spaces, and vibrant community. These films emphasized how beneficial such an environment is for a child’s growth and development.
Outdoor Hoardings: To increase brand exposure, outdoor hoardings were strategically placed in high-traffic areas throughout Pune. The hoardings’ enticing images and precise wording emphasized the kid-focused concept.
Newspaper Ads: These advertisements underlined how the project catered to the unique requirements of families with kids.
CAMPAIGN OUTCOME:
The Wonderland real estate project campaign achieved remarkable results:
Increased Brand Recognition: The “Wonderland” branding became well-known in the market, standing out as a unique offering in the real estate sector.
High Engagement: The ad films garnered significant attention on social media platforms, leading to increased engagement and inquiries from potential buyers.
Positive Reaction: The project received a positive response for addressing parents’ expectations for their children’s growth. Parents connected with the child-centric approach.
Sales Growth: The campaign resulted in a significant uptick in site visitors, queries, and, eventually, real estate sales. A sizable number of the project’s 2, 3 BHK Apartments and 3 BHK Sky Villas were successfully sold.
Building Communities: Wonderland did more than sell houses; it also created a thriving neighborhood of people who believed in the importance of holistic child development.
WONDERLAND FILMS