Niccobar
OBJECTIVE:
CHALLENGES:
Budget Restriction: NICCOBAR’s limited resources made conducting a conventional marketing campaign challenging, requiring considerable advertising expenditures.
Low Brand Awareness: It took a lot of work to attract new clients due to the brand’s low visibility and minimal social media following.
Intense Competition: Competition in the liquor market is fierce, and several well-known brands are fighting for consumers’ attention.
SOLUTION:
For NICCOBAR, we adopted a creative and cost-effective approach to achieve its objectives without spending a single rupee on boosting. Here’s how we tackled the challenges:
Unique Campaign: We launched a unique marketing campaign for NICCOBAR that relied on organic methods to generate interest and engagement. This campaign was creative and attention-grabbing.
Topical Offers: The company pushed interesting and topical offers on its products. Topical offers helped create a sense of urgency and encouraged potential customers to take action.
Innovative Partnerships: NICCOBAR formed innovative partnerships, especially for occasions like Holi. These partnerships allowed the company to tap into the existing customer base of its collaborators and expand its reach without incurring extra costs.
The following were suggested:
Logo, Teasers, Fireball Films, Special Offer Posts, Holi Party Films.
CAMPAIGN OUTCOME:
The innovative and economical strategy employed for NICCOBAR produced outstanding outcomes:
Increased Instagram Following:
In just three months, NICCOBAR’s following on Instagram increased manifold, growing from 92 followers to 738+, and is still growing. An increase in the following demonstrated that the campaign effectively raised brand recognition and social media engagement.
Sales Growth: Although particular sales data is not provided, the emphasis on special promotions and exciting content likely helped improve sales from walk-in and home delivery clients.
Expansion Plans: The client opened three more stores in Mumbai due to the campaign’s success and increased brand recognition. This growth demonstrates the brand’s faith in its expanding market share and clientele.
Logo
Teasers
Fireball Films
Special Offer Posts
Holi Party Films
LOGO
TEASERS
FIREBALL FILMS
SPECIAL OFFER POSTS
HOLI PARTY FILMS