Sturlite

STURLITE – Fall In Love With Your Home!

OBJECTIVE:

The primary objective of the Sturlite Campaign was to promote their range of “Superstar Lights” as the ideal and premium lighting solution for homes, focusing on elevating and enhancing the overall ambiance and aesthetics. The campaign aimed to position Sturlite as a top choice for consumers looking to illuminate their homes with high-quality lighting products that not only brighten and decorate their homes but also add that extra zing of elegance and charm to elevate their lighting experience and create unforgettable moments of brilliance for a lifetime Superstar actor Ranveer Singh was selected as the brand ambassador to leverage his dynamism, brilliance, and charisma to attract a wider audience.

CHALLENGE:

Competition: The market for home lighting products is highly competitive, with many established brands vying for consumer attention. Sturlite needed to find a way to stand out and differentiate itself.

Changing Perceptions: Convincing customers that lighting isn’t just functional, but also an integral part of interior design and home decor was a challenge.
Some consumers associated Sturlite with traditional lighting solutions and needed to be convinced that their “Superstar Lights” were modern, energy-efficient, and stylish.

Target Audience: Identifying and reaching the right target audience willing to invest in premium lighting solutions was crucial.

Consumer Awareness: Many potential customers must be aware of Sturlite and its range of products. Building brand recognition and awareness was a significant challenge.

Creative Campaign: Roar Communications devised a clever campaign focusing on “Superstar Lights for Superstar Homes.” They created visually stunning ads and content that showcased the functional brilliance of seamless illumination, captivating elegance, robust performance, and how Sturlite lighting products could transform ordinary spaces into extraordinary ones.

Brand Ambassador Alignment: Ranveer Singh was chosen for his vibrant personality, which aligned with the campaign’s theme. His high energy and enthusiasm were used to create engaging advertisements that emphasized the brilliance of Sturlite’s lights.

OUTCOME:

Increased Brand Awareness: Sturlite became a well-known name in the lighting sector due to the campaign’s success in raising brand awareness.

Sales Growth: Sturlite saw a notable uptick in sales, especially for the luxury lighting goods highlighted in the ad.

Positive Customer Feedback: Customers appreciated Sturlite’s products’ quality and design, emphasizing the positive impact on their homes.

Ranveer Singh’s Authenticity: Ranveer Singh’s association with the brand was well-received, and his energetic and upbeat persona helped reinforce Sturlite’s image as a dynamic and innovative lighting solutions provider.

In conclusion, Sturlite’s “Superstar Lights for Superstar Homes” campaign, with actor Ranveer Singh serving as the brand ambassador, successfully addressed the issues and met its goals, leading to improved customer satisfaction, sales growth, and brand awareness.

Newspaper Ad
Poster
Standee
Blunting
Dangler
Cab Branding
Airport Trolley
Sales Detailer

SOLUTION:

NEWSPAPER AD

POSTER

BLUNTING

STANDEE

DANGLER

CAB BRANDING

AIRPORT TROLLEY

SALES DETAILER